Monday, March 26, 2018

WHAT IS CORPORATE STRATEGY?



Corporate strategy is the design framework of the firm’s growth and development.

v  Its main objective is the growth of the company in a particular direction, extent, pace, and timing.
v  Corporate strategy involves objective designing, implementation, and control of the objectives of the firm that are helpful for the growth of the company.
v  It determines the companys mission, vision, long-term development, and growth of firms.
Corporate policy depends on its corporate strategy management. It will be made by strategists who are experts in the core competency area of the company.