Monday, February 26, 2018

A concept of corporate culture

A conceptof corporate culture refers to the following factors:
A company’s values
Beliefs
Traditions
Ways of operating
Internal environment of the company
Assumptions
Norms
Rules and regulations

Friday, February 16, 2018

SWOT is the heart of Strategic Analysis

SWOT is the heart of StrategicAnalysis. SWOT analysis is the process of carefully inspecting the business and its environment through the various dimensions such as Strengths, Weaknesses, Opportunities, and Threats. Strengths are referred to the company’s core competencies, and it includes proprietary technology, skills, resources, market position, patents, and others. These are analyzing and decide the strength of businesses' position and understanding the important external factors that may influence that to company’s position.

Wednesday, February 14, 2018

SIGNIFICANCE OF SWOT ANALYSIS


It provides a logical framework for systematic and sound approachable issues having a bearing on the business situation. It helps the generation of alternative strategies and the choice of a strategy. Different managerial perceptions relating about organizational strengths and weaknesses and the environmental opportunities and threats that lead to differences is approaching to specific strategies and finally determine the choice of strategy. It takes place through an interactive process in dynamic backdrop in business.
It presents the information about both external and internal environments in a structured form. It's possible to compare external opportunities and threats along with internal strengths and weaknesses. It helps strategist to form a suitable strategy that matching to internal and external environment factors of companies. The pattern of strengths, weakness, opportunity and threats are comparing with from one to another.
Strategist can be faced problems when the organization cannot match in the SWOT pattern. An organization must have certain opportunities along with the specific threats, it is equally true that, the organization may have powerful strengths coupled with major weaknesses in the light of the critical success factors,
SWOT analysis is guided to strategist to think about the organization overall position that helps strategist to identify the major purpose of the strategy under focus in business.

SWOT analysis helps to strategic managers to craft a business model. It will allow to company to gain competitive advantages from its industries. Competitive advantage leads to be increased profitability, and maximizes a company’s chances of survival in the fast changing, global competitive environment that characteristics of most industries today. Changing of environment, a company constantly develops a marketing information system to track relevant trends and developments. These can be categorized as an opportunity and a threat.